The graphic tee has often been a bridge for fashion and graphic designers to pool talent and create symbiotically. This fall, Mashahi Kawamura has skipped the graphic half altogether and designed a line of pieces that embody five classic typefaces in lieu of merely printing them on a simple tee-shirt base. Kawamura understood that these elements of typography were often described by words relating to the human experience; character, form, body, shape…etc.
This conceptual collection is both wearable and representative of each typeface’s individual personality; Baskerville’s serifs drape around the neckline while Helvetica’s more utilitarian v-neck keeps the armseye well squared off. Likewise, Calson and Courier drape in a playful way, while Cooper Bold’s stays closer to the body with loopy serifs that give the piece a fun bubble sleeve and hem. Staying true to the vocabulary of typography, the pieces are sized in points, though all are actually a Woman’s medium.
Thankfully, this isn’t a project that will languish in galleries, never adoring a warm body. They will be available in January from No Control Air. They’re priced in yen, but for $230 to $350, can be your favorite typeface.