Fashion film has changed the way that designers represent their collections. No longer relegated to simple runway shows or look books, more and more designers are working with avant-garde directors and videographers to embody the substance of their pieces as well as the spirit. Jonny Cota and Clark Jackson took on Skingraft’s Spring/Summer 2011 collection in this desert fantasy. This film works especially well as it transcends the expected moody writhing and slow motion close ups. This L.A.-based line, designed by Jonny and Chris Cota, was born as a performance-art focused brand. Though it has evolved into a much more ready-to-wear company since 2005, it’s interesting to see how they have continued to bring a sense of activity to the pieces. — Kelsey Kreiling
http://www.vimeo.com/16095245
